Ahead of the Curve

The Power of Sales Alignment

HOLDING Bridging the Gap Between Sales and Strategy

HOLDING Patterns vs Impulses

Rule of 40 — What Are We Really Talking About?

Leads, Leads, Leads

The First "Yes" May Not Be the Final "Yes"

The Sequence Behind Every Strategic Sale

Seeing is Believing

Why Business Case Selling Narrows the Field and Boosts Efficiency

The Hidden Flaw in SaaS ICP Assumptions